Shari Lefler

Understand why creating a mobile-friendly website is important, and discover the steps you can take to boost your mobile design and performance.

Use these conversion rate optimization tips and strategies to boost the percentage of visitors who take desired actions across your website.

With high CTRs and solid ROI, retargeting ads are essential to any digital marketing strategy. Learn what they are and how they can work for your business.

Discover how you can gather and use conversion tracking data to learn about the effectiveness of your marketing efforts and to optimize your customer journey.

Need a budget-friendly way to promote your products and services to potential customers? Try these free online advertising ideas for local businesses.

Kickstart your small business SEO strategy with these actionable tips for improving your brand’s on-page, technical, and off-page SEO factors.

Discover the top benefits of social media for small businesses, and follow the step-by-step guide to get started and customize your strategy.

Learn how to use advertising analytics to optimize your marketing strategy—from tracking key metrics to setting goals and refining your campaigns.

Powerful customer retention strategies can benefit almost every business. Learn the best tips and tactics to keep your customers engaged, happy, and loyal.

Learn how digital media advertising works, the different forms it can take, and the benefits it offers businesses of all sizes.

By developing an intentional yoga marketing strategy, you can reach more potential clients without overextending your budget.

Learn how to achieve a healthy work-life balance so you can prevent burnout, carve out time for personal activities, and approach your work with renewed energy.