Yelp for Business

Knowing how to market your business doesn’t have to break your budget. Use these marketing tactics to attract new customers.

Learn how to promote your business locally with these 10 in-person and digital marketing tactics.

Discover top recruitment and retention strategies to help your business retain valuable employees and better serve your customers.

How much does an ad cost? Explore the costs of different ad types and advertising platforms that can help you reach your target audience.

Learn about the best business ads for small businesses and what type of ads are most effective for reaching more customers.

Learn about effective B2B lead generation strategies and how to nurture B2B leads to grow your sales pipeline.

If you’re looking for the best categories to describe your business, check out the Yelp Category List. There are more than 1,500 different categories to choose from, and the list keeps on growing.

Paul Baumgarthuber, Chief Marketing Officer of LaserAway, shares how the company has found success with the help of Yelp’s advertising solutions and supportive customer success team—calling Yelp a “key component of our success.”

Learn why Yelp Ads should be in your advertising arsenal, and get optimization tips to ensure you’re maximizing your efforts.

Thomas Ballantyne, Director of Marketing at Bulwark Exterminating, shares the business’s digital marketing strategy.

Discover the benefits of online advertising and different channels to launch your next campaign and reach more customers.

Learn how to use paid advertising sites, and discover free and low-cost alternatives for reaching new customers.