Social Analytics

Know your customers

Take a deep dive into millions of businesses through powerful location-based social analytics, review insights, and trends. With Yelp Insights API, you can compare customer segments across different locations, spot trends, benchmark performance, and get a clear view of how businesses perform compared to competitors. Continuous updates ensure that your data is always current and actionable.

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Analyze sentiment

Understand customer sentiment across locations and categories with access to over 280 million full-text reviews.

Track engagement

See how consumers engage with your business on Yelp with the ability to track user interactions, like page views and review counts.

Yelp Insights API

Tap into our ever-growing collection of local business intelligence with Yelp Insights API. See what else you can do with Yelp Insights API and find the right solution for you.

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Frequently Asked Questions

How does Yelp Insights API support social analytics?

It enables social listening and sentiment analysis, allowing businesses to understand and compare individual location and regional performance, in addition to facilitating review responses at scale through the API.

What consumer engagement metrics does Yelp provide?

Metrics such as page views, website clicks and review volume help businesses understand consumer engagement and sentiment.

How can businesses use Yelp data for sentiment analysis and social listening?

By analyzing review themes and ratings, businesses can gauge public sentiment and identify locations that need additional operational support or improvement.

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