- Create website landing pages that feature relevant keywords so your business shows up on search engines
- Use social media to promote lead magnets that engage potential clients and help convert them into carpet cleaning leads
- Make it easy for customers to leave reviews as a way to convince other potential customers to use your services
The U.S. carpet cleaning market is currently worth about $6 billion and growing. To get your share of the market, you’ll want to make sure your brand stands out. That means not only providing great service but also mastering your marketing strategy so you’re first in line for those carpet cleaning jobs.
When you have a steady stream of high-quality leads coming in, you can move them through your sales funnel to close the deal—and get paid for it.
While some business owners might hire a lead generation company to gather carpet cleaning leads, there’s no need to go that route. If you’re prepared to put in a little work yourself, there are far more reliable—and less costly—ways to get exclusive carpet cleaning leads.
Learn five marketing strategies to increase your visibility, build credibility, and boost engagement with your audience so you attract carpet cleaning leads and turn them into new customers.
1. Create landing pages to build trust and drive sales
Landing pages are the primary sales pages of your website that aim to boost your visibility on search engines and capture leads. As such, make sure these pages are search engine optimized (more on this later).
Consider the pain points of your target market and explain on your landing pages how you provide solutions. For instance, perhaps you offer a same-day service to deal with emergencies (like the results of a pet with an upset stomach). Or perhaps you offer overnight commercial carpet cleaning so a business’s work day isn’t disrupted. Also, answer any frequently asked questions, like how long it takes to clean a carpet or whether you do upholstery cleaning too.
To build trust and increase your conversion rate (the percentage of visitors to your site who buy from you), showcase before and after photos or videos to demonstrate how good your work is.
Your landing pages should also include a strong call to action (CTA), such as “Email now for a free consultation and quote,” or “Call today for the best deal in the neighborhood.” This can be done through online tools like a website pop-up that invites visitors to leave their phone number and email address. Then follow up with a phone call or email to those potential new carpet cleaning leads to offer them a consultation or quote for a professional service.
2. Create lead magnets on your social media accounts
Lead magnets are free pieces of content—like a checklist, how-to video, or discount code—you can offer in exchange for someone providing you their contact information. For your social media marketing efforts, consider the demographics of your target audience and which platforms they’re most likely to use. Perhaps it’s Facebook (for individual homeowners) or LinkedIn (for commercial cleaning clients).
Make a list of what your potential customers might want to know about carpet cleaning services, then create checklists and handy tips on those topics. For example, offer a list of carpet cleaning tips they can use at home, indicate the benefits of using an expert carpet cleaner, or explain how to know when it’s time to call in the professionals.
Also, post about any new services or discounts you’re offering. Perhaps you’ve recently added upholstery cleaning to your list of services, or you’re offering a 10% discount to clean the carpets of three or more rooms at once. Finish all your posts by directing potential customers to your landing page to find out more.
3. Provide social proof to build trust and credibility
According to a recent survey, 76% of people read online reviews before hiring a local service provider. Those reviews provide social proof—evidence that others have been satisfied with the service they’ve received. You can gather glowing reviews by doing an excellent job and then making it easy for your happy customers to write a review for your business.
The same survey also shows that 88% of potential customers are likely to buy from you if you respond to your online reviews. As such, it’s worth learning how to respond constructively to reviews whether they’re positive or critical.
For instance, when you add or claim your Yelp Business Page, you can respond to reviews to demonstrate your level of attention and service. Your free Yelp Business Page also allows you to add your business information, including contact details, business hours, and services, and upload high-quality photos. Include a link to your Yelp Page on your website and in your communications with customers so they can easily see your reviews—and if they’ve already had a great experience with your business, they may be inspired to leave you a review. Yelp also allows you to invite potential customers to request a quote or request a call to capture leads.
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4. Align your brand personality with your target audience
Customers often buy from companies that align with their own values, so use your content marketing to give carpet cleaning clients a sense of your brand personality. Highlight that you’re a local business and showcase any ways in which you support the local community or environment.
For example, maybe you sponsor a local charity, or you’ve offered free carpet cleaning services for the town’s community hall. Whether posting on social media, sending emails, or blogging on your website, share details that humanize your brand. Introduce your staff and show photos of them working on a carpet or celebrating a business milestone. Let potential carpet cleaning leads know that you care about your team just as you care about your customers.
5. Master SEO to increase your online visibility
Your keywords are the words and phrases potential customers might type into search engines when they’re looking for your types of services. To ensure potential customers can find your business online, focus on search engine optimization (SEO).
Performing a local SEO audit can help you assess your company’s visibility—how you rank in the search results for your keywords—when people search online in your service area. You’ll also get a sense of how your carpet cleaning business is doing against other carpet cleaning service providers in your region. Then you can focus on other SEO techniques to move your business up the search engine rankings.
You can improve your chances of attracting local customers by including keywords related to your specific service area. For example, “deep carpet clean Maine,” “environmentally friendly carpet cleaning Boston,” or “carpet and upholstery cleaning Austin.”
Use your local keywords as often as possible (while avoiding keyword stuffing) in your website copy and social media posts, and especially on your landing pages. Working with SEO is a specialized skill, so if you don’t feel up to the challenge, consider hiring an expert from a site like Fiverr or Upwork that fits your budget.
Boost your carpet cleaning company’s bottom line with these lead generation ideas
Once you know how it works, a lead generation strategy can drive sales and help your carpet cleaning business succeed.
Start by creating or fine-tuning your landing pages to boost your visibility and capture new leads. Then create lead magnets and promote them on your social media channels to garner interest from carpet cleaning customers. Ensure all your digital marketing channels are SEO-optimized, and allow your brand personality to shine so you can attract new prospects. Also, build social proof by making it easy for happy customers to leave reviews, which potential customers will see when deciding whether to use your services.
As your list of leads continues to grow, learn how to effectively manage your leads to win more sales for your small business.
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.