Latinx-Owned Business Resource Hub: tools, tips, and inspirational stories
More than 80,000 businesses have self-identified as Latinx-owned on Yelp* since the attribute was launched in 2020 through our partnership with Momento Latino. To celebrate these businesses and Latinx Heritage Month, we compiled some of our best resources, tips, and stories to help Latinx-owned businesses succeed and thrive—now and throughout the entire year.
Explore the hub:
‘Latinx-owned’ business attribute
Why ‘Latinx’?
Did you know?
Yelp 101 webinar in Spanish
Business resources
From the Yelp Blog
Small business spotlight
On-demand videos
Yelp tools
A version of this post is available in Spanish (puedes leer una versión de esta publicación en español).
‘Latinx-owned’ business attribute
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Business owners with Latinx heritage can add the “Latinx-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support local businesses of color.
How to add “Latinx-owned” to your Yelp Page
- Log in to Yelp for Business (Business Information tab)
- In the Amenities section, click Add or Edit
- Select Yes next to “Latinx-owned”
- Click Save
You can add unlimited attributes to your page to help identify your business, including Open to All, Asian-owned, Black-owned, LGBTQ-owned, Women-owned, veteran-owned, and more. Add your choice of attributes by following the same instructions as above.
Why ‘Latinx’?
There are many terms commonly used to describe people of Latinx heritage. Before selecting “Latinx-owned” as the inclusive, gender-neutral label for this new attribute, we did research, polled Latinx Yelp employees, and spoke to members of the Latinx community and groups such as the U.S. Hispanic Chamber of Commerce and our partner Momento Latino.
Did you know?
- You can get a free Latinx-owned business sticker in the mail by filling out this request form (eligible for businesses with a physical location listed on Yelp). Stickers are sent out on a monthly basis.
- You can change the language on yelp.com and biz.yelp.com?
- You can access Yelp customer support articles in Spanish. We also have Spanish-speaking representatives available to help. Log in to your Yelp for Business for contact information, and follow the prompts or ask for a Spanish-speaking contact.
- Yelp compiled a 2024 list of 10 essential Latinx dishes to try and where to find them, from Puerto Rican mofongo at Phoenix Coqui to Peruvian ceviche at Jalea.
Yelp 101 webinar in Spanish
This free, virtual event from October 2021, led in Spanish, covered the most helpful free and paid tools and features on Yelp, including:
- The most important information in the eyes of your potential customers
- Yelp’s free tools plus information on the newest features
- What’s new with Yelp Ads and Page Upgrades
Also available in English
Business resources
U.S. Small Business Administration
Economic impact, federal contracting programs, upcoming events, and more
SCORE for Hispanic Entrepreneurs
Network of volunteer, expert business mentors dedicated to helping small businesses get off the ground, grow, and achieve their goals
United States Hispanic Chamber of Commerce (USHCC)
Actively promotes the economic growth, development, and interests of more than 5 million Hispanic-owned businesses
Public Private Strategies
Curated list of funding, programs, and resources
Clover: 5 resources every Latinx small business owner should know
Nonprofit opportunities, state-sponsored programs, networking resources, and more
Latino Business Action Network (LBAN)
In partnership with Stanford University through the jointly led and supported Stanford Latino Entrepreneurship Initiative (SLEI), this network leverages world-class business research methods and business teachings of the Stanford Graduate School of Business and applies them to the growing number of Latino entrepreneurs across the nation
Hispanics in Philanthropy
Network of philanthropists, funders, charities, impact investors, and movement leaders to support, fund, and materialize the vision of change for Latine communities globally
League of United Latin American Citizens
Advances the economic condition, educational attainment, political influence, housing, health, and civil rights of Latinx Americans
Camino Financial
Small business grants and resources for Latinx business owners
From the Yelp Blog
Small business spotlight
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Yelp for Business x Luminary fellow Tannia Ospina is an intellectual property lawyer who helps small business owners protect their legacies through her law firm, Ospina Law, in Hasbrouck Heights, New Jersey. Inspired by her own experience founding an ecommerce business, Tannia entered the legal profession to help other Latinx entrepreneurs secure trademarks and protect their brand identity for years to come.
Business mission: “My goal is to empower Latinx entrepreneurs with knowledge and tools that they need to support their education and grow their business… Latinx business owners are also underrepresented in trademark protection. So through all my efforts, I’m really hoping that I can change that.”
Personal motivation: “In addition to being a proud Latina business owner, I want to make sure that I’m a role model and advocate not only for my children, but for other entrepreneurs, specifically Latina entrepreneurs, showing that our voices, our values, our contributions to society are invaluable and that our businesses are making a positive impact in society.”
Advice for Latinx entrepreneurs: “Our businesses are tied so much into our identity as Latinos. It’s important to be able to share your identity and your culture because I really do think that that’s one of the ways that you can make yourself stand out, embrace your heritage, and your values as a strength in your business. Let that guide you. Let that be your unique approach.
“My heritage gives me a unique perspective on the challenges that minority business owners face. That has made me want to be a more inclusive and supportive business owner through my businesses and specifically at my law firm because I want to make sure that business owners are protecting their legacies for future generations.”
How she celebrates Latinx Heritage Month: “I see it as a time to really honor our history, culture, and contributions to society, not only in the arts and in the music industry, but also as business owners. We have really amazing statistics right now for Latinx entrepreneurship, and we are really powerful.”
Yelp tip: “Through my Yelp Page [using the paid feature Business Highlights], I make sure that people know I’m a minority-owned business and a Spanish-speaking business… so clients know that I’m able to switch from English to Spanish fluidly.”
The business mentioned above was awarded six months of free Yelp Ads and Page Upgrades as part of being selected as a winner of the Yelp for Business x Luminary Fellowship. Tannia was not compensated for her opinions on Yelp products or features.
On-demand videos
Yelp tools
Check out these impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.
See all Yelp resources that are available in Spanish.
* Yelp Internal Data as of September 5, 2024