Articles

Discover web marketing techniques to promote your business online, from email marketing to search engine optimization.

Discover our interactive industry insights tool designed to elevate your advertising game. Stay ahead in the ever-evolving landscape of paid advertising for regional and national brands. Essential for marketers aiming to excel.

Learn how to leverage Yelp Audiences to better target consumers and build successful marketing campaigns.

Ask yourself these three questions to preserve your small business strengths through growth and expansion.

These fall menu ideas will help restaurant owners who want to liven up the menu but aren’t sure if it’s worth it from a business perspective.

Looking for inspiration? Check out these book and podcast recommendations from successful small business owners and Yelp’s internal business experts.

When you want to increase your revenue or expand your customer base, try these tips on how to grow a small business into a larger—and more profitable—one.

Effective advertising is a key factor in the success of businesses of all types and sizes. By understanding and incorporating trends data, businesses can optimize their advertising investments even more. 

Check out the latest launches and enhancements for Yelp for Business—from Yelp Guaranteed to an integration that gives restaurants access to the largest restaurant consumer network in the U.S.

Wade Dickinson, owner of Heirloom Engravers, proves that kindness is just as important as the quality of his work.

Three Black women founders share advice on navigating obstacles, working collaboratively, and embracing authenticity in business.

Explore the vulnerabilities of climate-related events and natural disasters, and see how insurance plays an essential role in helping safeguard small businesses against these risks.