Study shows high-intent consumers are contacting businesses quickly on Yelp
An average of 2.5 million people visit Yelp each day looking for businesses of all types1—from plumbers to hair salons—and these consumers are ready to connect: 57% of users contact a business they researched on Yelp within a day, according to a Yelp survey.2
But before they decide on a business, 96% of people on Yelp are comparing their options.2 How can you stand out from the competition and attract those prospects?
- Make sure your page is complete.
Add all the important details, including your website, phone number, business hours, photos, and more. Consumers say photos and critical business info are among the top three most important things when choosing a business on Yelp.2
Consider the Upgrade Package, which includes additional tools that can help your page stand out—from Business Highlights (eye-catching badges to highlight what makes your business unique) to Slideshow (choose the order of your page’s photos). When shown two businesses side-by-side in search, 94% of Yelp users said they’d choose the business with Upgrade Package features over the one without.2 - Use Yelp Ads.
With Yelp Ads, your business is displayed both on and off Yelp, including in a number of key places on the Yelp site and app such as above relevant search results and on your competitors’ pages. Businesses with Yelp Ads get 4x more leads.3
Get more leads
Reach more customers with placements on search and competitors' pages.
Most Yelp searches are for a service or product, not a business name
Most consumers searching on Yelp have a need but aren’t sure exactly who they’ll do business with—in fact, nearly 90% of searches on Yelp are for a product or service, not a specific business.4 When your Yelp Page is filled out with descriptive information and displayed in key places on Yelp, it gives you the opportunity to capture these consumers.
Yelp users are also looking for businesses they can trust. 73% of users say they’re more likely to choose a business that has a Verified License badge on Yelp versus a business that does not.2
Ultimately, a majority of consumers end their business search on Yelp: 82% of users hire or buy from a business they found on Yelp within a week, making your Yelp Page a powerful marketing engine.2 Be sure you’re fully maximizing your online presence on Yelp with a complete, accurate page that shows up in the places where millions of people are actively searching.
Are you a service-based business?
Consumers aren’t just visiting Yelp to look at restaurants—they’re searching for and engaging with businesses of all types and sizes, including service-based businesses. From leaky faucets to much-needed oil changes, over 85,000 new requests for projects and other messages are sent to businesses on Yelp every day.5
And why are consumers using Yelp? They say they use Yelp to connect to service pros because it’s free, easy, and gives them access to trustworthy vendors:
- 84% of users say Yelp is the easiest place to get pricing and quotes from service pros2
- 93% of consumers agree that they use Yelp to connect with service pros because they can get quotes for free6
- 79% of users agree Yelp is the best place for finding service pros they trust to do a great job6
These consumers are also returning to Yelp whenever they have another project to tackle: 94% of people said they’ll use Yelp again the next time they need to hire a service pro.6
The trick to closing your share of these Yelp leads? Enable messaging via your Yelp for Business account, and respond quickly with specific project info: Consumers are 2x more likely to respond when a service professional replies within an hour and addresses project details and questions, instead of just suggesting a call or linking to another form.7
Get found for free
Show up for any of the millions of customers on Yelp searching for a business like yours.
