In this session from Yelp’s Black in Business Summit (August 25, 2021), the cast of Sweet Life: Los Angeles joins EveryStylishGirl CEO Nana Agyemang to discuss how they’ve built their careers as tastemakers and entrepreneurs in South Los Angeles.
In this webinar, you’ll learn:
- Growing pains of starting a new business and how to raise funds
- Social media strategies for promoting your business
- How to prioritize personal growth and self care
- Other tips for being a successful entrepreneur
From owning a record label to running an organic body butter company, the cast of Sweet Life: Los Angeles is diverse in their passions. However, the drive to create a better world through entrepreneurship is something they all have in common. While some are in the initial stages of growing their businesses, others work to maintain established success, giving this group of young Black entrepreneurs a wide breadth of knowledge and unique experiences to share. The cast includes:
- Amanda Scott, PR Professional
- Briana Jones, CEO and Founder of Buttered by Bri
- Cheryl Des Vignes, Owner of Des Vignes
- Jerold Smith II, Marketing Specialist
- Jordan Bentley, Owner of Hypland
- P’Jae Compton, Co-Founder of Lost Sound and His & Hers
- Tylynn Burns, Founder of House Party Creative
Nana founded EveryStylishGirl in 2017 to supercharge Black and Brown womens’ career advancement in media, fashion, and beauty by providing networking and job placement opportunities. She received her Masters in Journalism from Columbia University and is passionate about displaying diversity in media and reporting on social activism and women entrepreneurs.
Tara: We have a real treat with our next session. We’re fortunate not to have the cast of HBO Max’s new show, Sweet Life: Los Angeles, joining us to talk about what it’s like being in your 20s in LA, making a splash in business. The members of this cast do everything from operate their own businesses full time to working in corporate America. And their show just launched last week on HBO Max. So be sure to check it out. A huge congratulations on the launch and a huge thank you for joining us today, to share some of your stories.
Nana: Congratulations. The Sweet Life has just launched on HBO Max. I am incredibly hyped. I remember I was speaking to you guys and I was like, “When is this trailer coming out? When is it coming out?” Because I was really excited to see what it looks like to be a black young entrepreneur from the south side of LA. So congratulations to all of you.
Nana: Yes. And one thing I noticed while I was watching it was wait, there’s minimal drama in this, right? And I think when people think of reality TV, they think right away like, “Oh my gosh, there’s going to be fights popping off,” or this and this. But I was actually really inspired and motivated by all your stories. I think one person had mentioned like, “I’m ready to be a billionaire millionaire where we at,” you know what I mean? We’re ready to get it.
Jerold: Talk to me.
Nana: What were some of your reactions, responses you had so far since the trailer launch?
Cheryl: That people are just ready for… They’re ready to see us doing our thing, just super excited as am I.
Tylynn: Yeah. I think people are just excited to see young black people thriving and doing really fun stuff and not the typical black trauma experience. I think this would just be an eye opener that we do live dynamic lives and we have a great time with our friends.
Jerold: I think this is a story that a lot of people haven’t particularly seen before. Obviously, we know what it’s like to be young and black and growing up in LA, but there’s a whole world out there that only sees Hollywood or they only see the tough aspects of living in South Central that you see on TV, but there’s so much more to life out here in Los Angeles that we just hope the world is ready to see.
P’Jae: Yeah, I’ve received so much love and support from this. And it’s just people, number one thing that they’ve been saying is like, “Oh man, doesn’t look like so much drama as your normal reality shows. It looks like it’s a bunch of love and uplifting and inspiration going on.” And that’s something that I pride myself with and I was so happy to be a part of this show.
Nana: I love that. And I agree. I just felt the love through the screen. I’m like, “I’m ready for this. Give me all the seasons, all the episodes.” So let’s dive right into the panel. So for everyone tuning in, thank you so much for being here. We really want to speak to what it’s like to be a young black entrepreneur. You have an amazing group of panelists here to talk through a little bit about their experiences. So let’s dive in. Can everyone just introduce yourself and just tell me a quick little bit about what your business is? And I’ll start with you, Amanda.
Amanda: Hi, thank you, Nana. My name is Amanda Scott. I am a cast member on Sweet Life LA. I am a corporate PR professional. As far as business, I am a landlord and I own my own luxury eyelash company and it has been a joy trying to balance it all. Difficult, but I’m happy that I have friends like the ones we have on screen today who are doing the same things. So it’s regular.
Nana: Thanks. And Ty, what about you?
Tylynn: Hi, I’m Tylynn. I’m a project manager at an ad agency by day, and then I’m an agency owner by day and night. Yeah, I’m happy to be on the cast, out here making a name, putting on good events for the city and for the people and again, thank you for having me.
Briana: Hi, I’m Briana. I am the CEO and founder of Buttered by Bri. It’s an organic body butter line and I’m just really looking to expand that and to be being more than just body butter.
P’Jae: Hi, my name is P’Jae Compton. I’m cast member on Sweet Life: Los Angeles. I’m a co-founder of a record label called Lost Sound and also founder of a street wear brand called His&Hers. With both of those, I just want to highlight just freedom and finding yourself and highlighting equality just through my creative scope.
Jerold: Hey, my name is Jerold Smith. I’m born and raised in LA, so happy to be on the cast of Sweet Life: Los name Angeles. And my business is me. My business is myself. I use myself as a vehicle having had so much experience, whether it be in the corporate sector as a marketing specialist for Westbrook Inc, and the Smith family, or my experience as an athlete to tell stories, promote brands, be an ambassador for… Just living life, the way that you want to live it.
Jordan: My name is Jordan Bentley. I’m 24 years old from California or Los Angeles, California. I own a brand called Hypland. We are the best streetwear brand in the nation right now, fastest growing. We mix anime with streetwear, promote positivity and being yourself and curate in person experiences. It’s your new favorite brand.
Nana: And a little kitten. Cheryl.
Cheryl: Lord Jesus.
Nana: You’re good.
Cheryl: So sorry. Is it my turn?
Cheryl: Okay. My name it Cheryl Des Vignes, I have my own called Des Vignes, I make and hand make clothing myself for women. I promote body positivity and sustainable fashion and I’m just out here trying to build my brand.
Nana: Awesome. I love this, because I see a lot of range here and I think that’s going to be really important for those listening because we have people who are incredibly seasoned, right? And have super successful companies. And some of you’re just starting off with your companies or working a nine to five and running your company too as well. So let’s really get into that right now. What’s one thing that you were not prepared for at all when you launched your business?
Cheryl: All the expenses, website, packaging, materials, just marketing, the whole nine. And I’m all fully funded by myself. I’m great at savings. So fully funded by me, nobody else. So that was the hardest part, dang, I got to pay for all of these different fees and whatnot. So it definitely, probably wasn’t expected of that.
P’Jae: Yeah. I’ll piggyback on what Cheryl said is the expenses definitely, just having to capital and to stay above water and the means to stay above water. So that, learning the business side of it. I consider myself a creative and that side isn’t so hard to me, but just it’s two sides to it and learning the business side definitely could get overwhelming, especially when you start hearing terms and seeing numbers. And you’re like, “Yo, wait a second.” But also just really myself, I was in my own way a lot and so I just have to overcome a lot of just self doubt and stuff and just put myself out there.
Tylynn: I would say for me engagement, since I throw events, if people don’t come to my events, I don’t make no money. And then on top of that, when I’m not throwing events, how do I maintain a digital presence that keeps people wanting to tap in and come to my events and look towards the next one? And so again, I’m doing this all alone. I finally brought on some friends who are helping me out, but before then I was doing all of my design, all of my social. And that was really challenging to do on top of throwing in events. And like Cheryl said being self funded, it was just like, dang, I’m doing a lot while working a job during the day.
Jerold: I wasn’t prepared to not make any money at first. Working in entertainment and being a marketing specialist and working on campaigns with influencers and actors and projects to have big budget to throw at these people, to create content and do things. When I started creating my own content and becoming an ambassador for brands, a lot of the brands would reach out to me and say, “Hey, we’ll send you these products just for an Instagram post.” And me just starting out, that’s fine. I love free stuff. But eventually it has to translate into me making some money for the content that I’m putting out because these companies are making money off of the content that I’m giving.
Nana: What all of you’re saying isn’t anything new, right? I think when it comes to black entrepreneurs, black small business owners, there’s a commonality between everyone saying, “Where do I get money from to fund my business?” Right? “I don’t have this parent that’s just feeding me money.” Right? For a lot of us, that’s a struggle. We don’t have that. So I think the question is then how do you fund your business? How are you guys going about funding your business? I think someone had mentioned working a nine to five and using that money and being self-funded. What are some other ways that you can fund a business or get investment for your company?
Amanda: I’ll say for me in launching, I recently launched an eyelash line and it’s a partnership. So I went into business with someone and that helped for a variety of things. But one of just the most prominent ones is the funding, right? So things that need money, all the certain costs that require money upfront, money on the back end. Those are things that we’re able to split, which help a lot because I have a lot of other things going on, the show, the house. So partnership has been really helpful for me as far as funding and really finding someone that’s aligned and on the same page as you. Of course, there’s avenues, right? Like with the bank, you can get lines of credit and things like that. But for me right now, I’m just self-funded, and we’re just in the trenches with it.
Jerold: I think a lot of what I do is experience funded and that goes back to my nine to five job working with creators and entertainers. Obviously, the money that I get from that job I put into materials to make content, equipment, stuff like that. But a lot of it is experience funded in the same that these are things that I’m doing with creators much bigger than me. And I like to think of myself as a sponge and being somebody who can learn a lot from seeing other people do the things that I want to do and using the experiences that I have creating content with those people for much bigger brands to create the content for myself.
P’Jae: Yeah. And I would like to say, the funding as far as I… Well, my two businesses so for the Lost Sound record label, I actually have partners within that too. So a lot what Amanda was saying, as far as splitting the cost and all the overhead, it’s very helpful, especially if you don’t come from, a long own line of wealth. And then also with the clothing line also, I have a partner within that too, and splitting that. But just pretty much, I also take it upon myself to try to network really well and create and build relationships with people who not only I could benefit from but they could also from me and we work that way and come up with agreements on different things to where its beneficial for both parties.
Tylynn: For me being in events, I think my biggest thing is brand partnerships. So when we go into the planning and strategy part of our events, we identify different brands and partners that would make sense and then go to them with a sponsorship package deal. So if they’re giving their money to us, what are they getting in return? And as of recent, that’s been super, super helpful. So making sure you have a strong pitch deck, making sure that you are very clear with your objectives. And again, like I said, how your partners fit into the whole scheme of things, what does it look post of it? All of that is really important for partners to see what you’re doing full circle and they’ll throw the bag at you if it makes sense.
Nana: Yes, we want the back thrown at us too. So I think the most important part to that was one, networking is key mentorship, but also being prepared. You can’t raise money for a company if you don’t have a media kit, right? If you don’t know what your business goals are, short term long term, is going to be hard for people to want to invest in your business. But also if you’re struggling to find money as well, find a partner. A business partner can help leverage some of those funds that you’re looking for. So really, really helpful advice from you guys. Also, you guys all know this because you have social media. One of the biggest tools to growing a business is social media marketing. But the issue is that the market on social media is constantly changing. One minute, it’s Instagram, one minute, it’s TikTok, YouTube. Do any of you have a social media strategy behind your business? And if so, what does it look like?
Briana: For me personally in Buttered by Bri, I brought my best friend [Amber 00:13:37] on, and she’s really taken charge of our social media content. We have a TikTok and an Instagram. And just for me, it was important to show the product on skin because when I was looking at a lot of other body butter brands, they were showing just the product in the container. And I just thought that it was important to show what it actually looks like on skin. And then when we do post photos, we’re not editing these pictures, they’re raw, they’re unfiltered just so you can see the true essence of the product. So I just thought that was really important. And also on our page, I just think it’s really important to have inclusive body types and shades of people. I think that’s really important.
Nana: I love that. I want to hop in there because I think one thing when it comes to marketing that brands have done well specifically, Bri and the beauty space is being more inclusive. And even if you have a product and you feel like it’s for a certain audience, you don’t know who’s watching, who’s looking at it. I think it’s really important to make sure you’re seeing a shade, a range of skin tones. You’re seeing different body types, all of that.
Briana: Even ages, I think is really important.
Nana: Yeah, I completely agree. Anyone else have a really good social media strategy? Someone that has a lot of followers, has grown really quickly on Instagram. What’s the tea, what’s the secret, we want to know?
Jordan: For me I don’t really have a strategy, but I keep a general rule of thumb to only share content or post content that’s shareable. I feel like because you have so much content on social media, you have to think what can you do to stand out and give people a reason to share your brand, your content. So that’s a big thing for us. And then aside from that, really just keeping authentic storytelling at the core and base of why you post stuff. People are so smart nowadays with the access to social media and they want to buy from people and brands with an authentic story that they can relate to. So really relying and staying consistent with that story in every single thing you post, whether it be story content, Instagram content, even if you’re not selling something, making sure that it’s always shareable and always relaying that same message because people will eventually catch on if it’s the first or the 50th post.
Amanda: And I would say just to add to Jordan’s point about shareable content. So the collection is an eyelash company, but our tagline is, luxury lifestyle lashes. So a lot of the content that is on our page is lash related, yes. But there’s also lots of aesthetic pictures for luxury. There’s a lot of lifestyle picks, there’s quotes. And we’ve seen a lot of traction just as far as growing our follower base, based on things outside of lashes, whether it be wake up and have self care or posting about this new luxury hotel. It’s building a brand outside of what the actual product is. And so that’s been really helpful for us and it’s helped us figure out who our customer base is too. Who are the people that are tapping into the full vision of the brand.
P’Jae: Yeah. And I’d like to step in too, speaking from the music side and artist management. So for my artist with [Tyler 00:16:47] is important for us to be divergent thinkers and step out and stand out because, don’t quote me on the numbers, but there’s probably maybe 40,000 songs uploaded a day to Spotify. So how do you stand out amongst that crowd? And in those 40,000 you have Drake, Cardi B. So it’s what do you do that’s different? Do you release on a different day because the industry release typically is on Friday? So do you release on a Tuesday so that you’re not competing with everyone? And just be intentional with all your moves and committing to it, being 100 to what you’re trying to give off to people.
Jerold: I think a big part of it as well is understanding your audience. Finding a niche for yourself on social media, because like Jordan said, there’s a million accounts, a million things being posted and you want to, you want to maintain authenticity, but you got to understand why people are following you and what they’re following you to see.
Jordan: Yeah. I agree with Jerold. I was going to say something along those lines also too. I feel like a lot of the time people think that having a million followers is cool, but most of the time from a brand backend standpoint, I can say for myself, I’d rather work with an influencer who has super high engagement and knows their 50,000 followers rather than a brand that has 100,000 that has nobody engaging because they’re doing so many different things. I think when you consistently pick one lane or niche and you really flourish within that or hyper focus, you really begin to grow at a fast pace. I mean, [Virgil 00:18:22] said that to me years ago. So I feel like that’s always stuck with me.
Nana: Name drop, I love that. Virgil. But no, I agree. There was so many important things here. I think one knowing your niche, right? You can’t speak to an audience if you don’t know your audience, right? Two being inclusive through your content, if you want a wider audience, you have to be mindful about that. And then three, I would definitely say, I think someone else say just being authentic, right? Sharing a true story. So I think a lot of people can see through what’s fake on social media, what’s real and relatability is important. So just be your true, authentic self. Next question I have for you guys is what’s the biggest move you’ve made to get you to where you are in your career right now?
Amanda: To be on this show.
Briana: [crosstalk 00:19:11]
Amanda: Not like that, but yeah. The show has been a really, really different experience than anything I’ve ever done. Anything I thought I’d do, amazing to say the least, but this is by far like the most radical thing I’ve done.
Briana: For me, it was just the move from Michigan to LA, is probably the biggest thing I’ve done. Just like it’s opened so many doors and so many opportunities for me. My life has completely changed in the three years that I’ve lived in LA.
Tylynn: Bringing on a team to house party is like shout out to Jordan because we had a really good conversation and he’s like, “Don’t be afraid to ask for help. We need to bring a team if you want to scale.” And that really stuck with me. And so last Juneteenth, I brought on homies who did everything for free, which was so tight. And it scaled house party. I just feel like next year people are going to be looking out for us. And I was just so grateful for that advice and so grateful for my team. So I would just say, you can do it all yourself if you want. But when you have a strong unit, it’ll take you places.
Jerold: For me, it was an attitude switch. Just understanding that, I mean, in everything that I do, whether it’s corporate or non corporate people want to work with somebody that’s extremely positive and puts their best foot forward at all times. And understanding that there’s a time and a place to have certain conversations, understanding that people are going to want to work with you based upon who you are and the type of effort and attitude that you put into the work that you do. And when I realized that, I really saw a lot of doors and opportunities open up because a lot of people just wanted to work with me because I was being a good person.
Nana: I’m actually going to point you out Cheryl for the next question. So I would love to hear from you. All of you guys of course have very busy lives, especially with the show running, but how do choose to prioritize personal growth and self care? That’s so important when it comes to being a small business owner or building your brand.
Cheryl: Yeah. I think that’s a hard one because I definitely, I’m still the designer at a large company. I run my own company and then filming the show. It’s a lot to keep, friendships going, my own self care and working out or skin care or whatever. So I don’t know, just having a schedule for me is very important and making sure I find little pockets of time to cater to myself and my self care.
Nana: I love that. Okay. I was like, does anyone else have any tips they want to share about self care, personal growth and how you make time for that?
P’Jae: Yeah. I’ll say my family honestly, is having a solid foundation in the village, my mom and my aunt, just, although they tell me all the time how proud they are for me and what I’ve been able to accomplish and what I plan to accomplish. They also remind me, “Slow down, don’t work so hard, make sure you enjoy the moment, enjoy life.” I was on the phone with my aunt yesterday actually, and I was telling her everything that is going on with the show, everything that’s going on outside of the show and how excited I am about the upcoming things I got going on. And she was so happy for me, but she made sure to tell me like, “Sounds like you’re working yourself to death. Make sure you enjoy it and take time for yourself and relax and have some fun,” and things like that. So honestly for me, it’s just my support system that keep me grounded and make sure keep my head on the right track.
Briana: I think it’s really important to know that you can take a day off and that you can say no to things and that it’s okay to rest. We are so conditioned to think that we have to work every single day, 24 hours a day. But really, it’s fine to just take time for yourself and your body and your mental health. You don’t have to go to every single party, every event. It is really okay to just chill sometimes.
Tylynn: I was going to say, which is funny before you said that Bri. I feel like most people’s self care is to be compressed where I’m just like, I want to make as many memories as possible with my loved ones. And I really nurture my relationships and the friendships that I have, who’s in my circle and in return that has brought me so much peace because I know that if I do need to lean on someone, if I do need to talk to someone I’m accessible and they’re accessible and it’s just, my self care is just so much bigger than me. And I’ve always been that way. And so I would just say nurture the people around you who have your back. So then when you’re at your low, they still have you and when you’re at your high, they still have you.
Amanda: I don’t do the best job with self care.
Nana: That’s okay.
Amanda: And personal growth, I will say though, when my social meter is getting to red area, I will definitely take the weekend or take a few days and just disconnect, no phone, no socials. But on a day to day, week to week, I just be going.
Nana: But I think that’s important to admit, because I think a lot of people think they need to have it together right away, and they need to know how to say no right away and take a break, but it’s all a learning lesson. But I think saying no, as Bri mentioned is the first step. So many of us try to do everything as small business owners. But you got to just take a step back so you can grow and reflect. Is there any other business tips that really helped you when you were starting? Like saying no, for example, that’s a really good one. Is there any other major business lessons that you’ve learned so far or tips?
Jordan: I think for me, it’s really just the importance of having a great team. I think, going back to our last question where we talk about mental health and being able to take a break, if you have a team, that’s great, it’s easy for you to offload some of your responsibility and you won’t have to take on it so much as far as stress. And that’ll give you the time to say, “Hey, I can take a break because I know my right hand man is going to get this job done for me and know that the world’s not going to end,” because you have some people, a great foundation that’s helping you stay uplifted. So I really think having a great team is really the most important foundation for growth, taking those personal breaks and really just keeping your business going forward and growing. I think it’s like a saying is if you want to go fast, go alone, but if you want to go farther, together and I feel like I live by that.
Jerold: I say it’s about knowing your worth, understanding that there are opportunities far and few hundreds of thousands out there, but understanding that you got to take advantage of the ones that are best for you. There are ones that you got to walk away from, ones that really got to key in on. But knowing your worth because at the end of the day, no one really knows that but you. No one knows how much the work that you put in, how much the relationships that you build, how much the output of what you do is worth except for you, because you’re the one putting the time and effort into it.
Tylynn: I would say don’t take design too lightly, really invest in your creative and invest in graphic designers who can visually bring your business to light. I think having a strong social presence and doing all the backend right is cool. But people are looking for visually appealing assets and things like Jordan said earlier, shareable content. So take the time to get a fire logo, take the time to have someone make some of your social posts, your website, come with it because that’s the first thing people see. And if they’re not intrigued by your content, then to me, you’ve shorthanded your business a little.
P’Jae: Yeah. And I would say, just being able to accept, and also being able to adjust. Different things are going to come, everything is not going be your fault that it happens. It might be out of your control, but you get to control how you react and how you go from there on. And so whether it’s with t-shirts, printing shirts and there may be a mistake, or if it’s on the music side or maybe with lashes or whatever it may be, if you’re throwing an event like Tylynn, everything is not always going to go perfect but you got to be able to accept and adapt and adjust. And that’s one or the big things that I’ve learned.
Cheryl: Yeah, for me like P’Jae said, oh, sorry. When you’re just starting off you don’t have to think everything needs to be perfect. For me, I started my brand last year and I feel like for the longest I had been thinking like, “Oh, I want to start a brand,” but like, “Oh, the logo’s not right. I don’t know what I want to do.” But it’s to like you just got to do it and if it’s not perfect, you’re going to get better. And as you go, you’re going to grow and it’s going to get there. But don’t overthink, get out of your head and just do that shit.
Briana: That is the exact same thing I was going to say. You do not have to be perfect starting out. There is always room for improvement. Cheryl, you just took the word out of my mouth.
Nana: I agree. Just do it. If you’re watching this, you’ve been wanting to start this small business for so long. This is your sign. You just got to go out and do it because I think the… I saw people pointing, did I do something wrong?
Jerold: P’Jae said just do it and I made the-
Nana: Yes. So yes, just do it. If you’re watching this, this is your sign, just go out and do it. Because I think the most important thing is once you start, you can start getting feedback and just only get better from there. But you won’t be able to do that if you don’t just start. I think this is a great transition point to switch gears and get into the show, right? Because we’ve seen a little bit of it, but we know there’s some secrets, some things going on that we don’t really know about. So first, I want to ask what you decide to join the show, can a little bit about that, please?
Briana: I just feel like this is an opportunity that if you were presented you cannot turn it down. Issa Rae, executive producer, it’s in LA. It’s just… There’s just no way you could say no, honestly.
Jerold: I’ll say, and Cheryl and Jordan can tell you and [inaudible 00:29:40] who’s not here, but we literally spoke this into existence. For the longest I’ve been saying that I have such a dynamic group of friends, we’re all doing such great things. The city is so rewarding to us. We deserve to be on TV. People need to see this. People need to understand that there’s people out here that are doing really cool things for themselves, with great people that support them and just moving the way that we move. It’s something that we’ve spoken into existence. And when this opportunity comes at you, after having speaking into existence for so long, it’s not something that you turn down.
Cheryl: I feel like for me, what made me say yes was because I was doing it with people that I know and that I love. Because I don’t think I could have did this if it was a random group of people. It’s very authentic and I’m very comfortable being around my homies.
P’Jae: Yeah. I would say it is just, this is like a once in a lifetime opportunity almost and you don’t turn that down. You just take it and you run with it and carry it as far as you can. And then it’s also just putting on for where you were born and raised, LA, right? It’s like we want to make the city proud. The overall message of the show promoting this young black success is something that, who wouldn’t want to be associated with it? So when opportunity came to me and I heard about it and my close friends are a part of it, it was a no brainer.
Tylynn: Yeah. Jordan called me one day and it was just absolutely. “What do I need to do?” And since then it just was, I don’t think I ever imagined it to be this from the auditions tapes to just where we are now. I don’t know, just grateful, grateful for the university and y’all.
Amanda: Yeah, I’m still an… I’m just grateful, I guess Jordan and Jerold called Tylynn. She called me and was just like, “Hey, there’s this thing,” and I’m like, “Yeah.” I’m at home quarantine, this was mid 2020. So I’m like, “I’m not doing nothing else. Let’s do it.” And I can’t believe that this is the end result, honestly.
Jordan: Yeah. I think for me, the overall thing was just lightening the fire and showing the spotlight for all of my friends. I was excited for myself to obviously get the visibility. But kind of what Jerold was saying, we’ve all been doing such dining things throughout our life, regardless of the show. And I felt like the show was an amazing opportunity for us to finally be able to showcase that on a broader spectrum and just really expose people to what we’re doing. I feel like a lot of us have been at this point where it’s like, man, all we need is that extra exposure. All we need is this extra visibility. And we can take off because obviously we’re all smart. We’re all talented, we’re all capable.
Jordan: And we really just needed that extra push to get us to that next level. And really just show people like, “Hey, this is what we do already. Now let me show you what we can do if we have a great foundation and the visibility,” you know what I’m saying? It was tight. I’m just excited for everybody else. I’m like, “Yo man, me and my friends about to eat, we’ve been supposed to be rich.” It’s like, now it’s finally the time to like show people like, “Yo look, this is what we could do when we got it right.”
Jerold: Oh God, man. I think the realest thing that everybody has said is that none of this is like you see reality TV and you see how they get on TV and act and most of them aren’t even really friends in real life and they’re doing stuff that they never in their lifetime do if it wasn’t for TV. All of the stuff that you saw us do in the trailer, everything that you will see us do is stuff that we do in real life, man. We really live this life. And for that to be on TV is a testament to what great friends I got here for first and foremost, to give everybody on this call their flowers. But just understand there’s really people out here that are doing things and moving the way that we’re moving.
Nana: I’m inspired. I love you all, all who are watching right now. But I’m super inspired and motivated. And if you all want more of this energy, more of this inspiration, you should definitely make sure to tune in, into Sweet Life LA on HBO Max. We’re so excited for you all. Congratulations. And I just hope your businesses blow up in a year from now. You’re all going to be millionaires and billionaires. I’m just speaking that into existence. So right now if you’re already aren’t. So thank you guys so much.