How Wagner Floors achieves more than 300% ROI with Yelp Ads

Wagner Floors van

Nine times out of 10, when someone calls us, they found us on Yelp, and that’s what we want from a platform we invest in. They’re actually calling and really do want to use us. That makes the lead even more qualified.

— Kelly Wagner, Co-owner/Marketing Director, Wagner Floors, and Yelp advertiser, Littleton, Colorado

Kelly recommends:
Yelp Ads | Request a Quote

Summary

Wagner Floors, a family-owned business, has offered quality flooring solutions to the Denver area since 2012. With Yelp, Wagner Floors has achieved:

More than 300% return on investment with Yelp Ads
$361k in annual revenue from customers from Yelp
76% increase in leads with Yelp Ads versus organic traffic
Over 750 additional leads per year who contact the business directly through Yelp

Background

Kelly Wagner joined her husband Mark to run operations for Wagner Floors (then Floors-N-24) in 2020, leaving a flagging hospitality industry. Standing out from the competition with their professional salespeople and unique “Shop At Home” service, which brings samples to customers’ doorsteps, Wagner Floors prides itself on excellent customer service and meticulous installations.

Challenge

Kelly knew Wagner Floors needed to expand its visibility to bring in more customers, and that meant exploring more advertising platforms. She needed a way to reliably increase lead generation and ensure a great return on investment.

I was hesitant to try Yelp at first, but our salesperson, Nabil, was so sincere and wanted to help us. We knew we could try things and stop if they didn’t work. Well, everything he’s recommended has worked.

— Kelly Wagner, co-owner/marketing director, Wagner Floors, and Yelp advertiser

Solution

With a goal of diversifying advertising efforts, Kelly invested in Yelp Ads, which displays the business in key places on and off Yelp, including above and below organic Yelp search results and on competitors’ Yelp Pages. With Yelp Ads, Wagner Floors attracts 76% more leads over organic traffic, helping the business earn $361k in annual revenue from customers from Yelp.

Wagner Floors also takes advantage of Request a Quote (RAQ), which helps connect them to customers who are ready to buy. Approximately 500 high-intent leads contact Wagner Floors through RAQ each year.

We have an incredible ROI with Yelp. Our cost per lead is $72, and that’s super.

— Kelly Wagner