How a pastry shop made a viral trend its own
Tips for turning viral popularity into lasting success from the team behind Alexander’s Patisserie, who helped popularize the trendy flat croissant in California’s Bay Area.
Topic: Behind the Review
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In the Behind the Review podcast from Yelp and Entrepreneur Media, we dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.
The posts below take a deeper dive into those conversations. To subscribe to the show and read more, click here.
168 posts in Behind the Review
Tax season made easy: a year-round checklist for small business owners
Tax experts Holland King and Shelly Abril break down a proactive checklist to help business owners stay compliant, minimize penalties, and make tax season stress-free.
A marketing roadmap to turn top customers into brand influencers
Founder of digital marketing agency Dialogue NYC Julianne Fraser shares her secrets for successful influencer marketing campaigns—starting with strong customer relationships.
From single location to national franchise: lessons in scalability, sustainability, and customer satisfaction
The president of Junkluggers, a national junk removal franchise, shares lessons in sustainability, scalability, and customer satisfaction.
3 management tips from a renowned restaurant duo
The dynamic duo behind James Beard Award semifinalist Sur Lie in Portland, Maine shares their complementary leadership styles.
What does a Yelp user look for when choosing a service provider on Yelp?
Dive into the thinking process of a Yelp user to discover how Request a Quote can help your business.
4 visibility tactics for businesses in low-traffic areas
Nomad Krav Maga owner Shane Langwell shares his creative solutions for spreading the word about his business on the outskirts of Las Vegas.
Yelp’s trends for 2025 and how to incorporate them into your business
Yelp Trend Expert Tara Lewis shares the key trends for 2025—see how you can leverage them to enhance your business offerings and better connect with customers.
Overcoming the fear of posting: 4 social media tips for local businesses
Cali BBQ owner and content creator Shawn Walchef shares strategies to help small business owners confidently step into the world of social media.
4 strategies for local businesses navigating economic uncertainty
Miller’s All Day co-owner Nate Thurston shares strategies that helped him build a more resilient business model and grow amid economic uncertainty.
5 ways to use your small business platform for good
Immigrant Food co-founder Téa Ivanovic explains how to integrate your advocacy efforts with your business model.
6 winning strategies from the founders of a $15 million pickleball start-up
The co-founders of Rally, a pickleball social club, share lessons learned throughout the start-up process.