Behind a New York City boba shop’s brand transformation
Tea and Milk owner Mathew Wong shares how the business evolved from a 10-by-10-foot boba shop to a beloved brand with three locations.
Topic: Behind the Review
Every business wants good reviews, and every customer want a good experiences—but what’s really happening behind the scenes? On the Behind the Review podcast from Yelp and Entrepreneur Media, Host Emily Washcovick talks with business owners and reviewers to uncover the real stories behind every rating. Explore the posts below for insights from the show, and visit Yelp for Business to subscribe.
177 posts in Behind the Review
4 storytelling tips for Black-owned businesses
Three Yelp community managers share tips for making meaningful connections with customers who care.
How market research helped this comfort food restaurant reach its target audience
Yo’ Mama’s in Birmingham, Alabama, serves a diverse crowd. Owner Crystal Peterson shares how she caters to each segment of her customer base.
5 ideas for small business ambiance that stands out
Reviewers rave about the ambiance at San Jose’s first Black- and woman-owned coffee shop. Co-owner Be’Anka Ashaolu explains why.
3 free promotion strategies from a word-of-mouth success story
The owners of Miguel’s Artisan Recipes used word-of-mouth to build their restaurant’s reputation before it even opened.
Educating and engaging with customers: tips from a local farmers market
The owners of Fall Creek Farmers Market in Humble, Texas use Yelp to educate customers on the importance of buying local.
3 questions a Yelp Elite asks when choosing a local business
Owner Tomeka Wallace chats with a regular about what matters most to customers at Happy Cafe in Virginia Beach, Virginia.
5 tips for making your customer’s day
Sundae Scoop owners Philip and Sibs Harrell strive to connect with customers on a deeper level through authentic, engaging conversation.
Why Chef JJ Johnson changed his business model based on reviews
At the fast-casual rice bowl chain FIELDTRIP, James Beard Award winner Chef JJ Johnson constantly evolves his business model to better serve the community.
Understanding the cycle of customer feedback
At local favorite MT Noodles, owner Justin Bui and his family prioritize customer service and feedback to deliver the best experience possible.
5 steps to building customer confidence
The owners of Oakwell Beer Spa share how they educate first-timers and deliver on their promise to provide relaxation for all.
How an ice cream shop chain keeps it local across 25 locations
Owner Kim Malek shares how West Coast ice cream hub Salt & Straw perfected the formula for local flavor across 25 locations and five states.
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