Tips for making the customer experience more engaging and approachable
Earth & Me owner Kayli Kunkel introduces zero-waste newbies to a more sustainable lifestyle by putting fun back into the customer experience.
Topic: Behind the Review
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In the Behind the Review podcast from Yelp and Entrepreneur Media, we dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.
The posts below take a deeper dive into those conversations. To subscribe to the show and read more, click here.
168 posts in Behind the Review
MF Strong’s Yelp journey—from starting her Yelp Page to getting her first client
After claiming her business on Yelp, Miriam Fried saw results within two weeks. Follow along to join her journey on Yelp, from updating her business information to getting her first client from the platform.
Bake storytelling into your business: 3 branding ideas from Best Damn Cookies
The team behind gourmet bakery Best Damn Cookies shares how they bake storytelling into their business model—from their menu and decor to their social media.
The ‘Daily 5:’ how to post on social media in 5 minutes or less
Meet the “Daily 5:” a five-step social media routine for posting once a day, in five minutes or less, from social media strategist Crystal Vilkaitis.
4 ways to build and expand your own small business network
How can you create a business network that’s built to last? Beyond just connecting with your regulars, deliver your mission to the community through mentorship, partnership, and events.
Educational marketing: 3 ways to reveal your value to customers
Photos of Sunbliss Cafe on Yelp As a small business owner, one of your top priorities is to care for your customers by delivering quality products, coming up...
Why are review responses so important? Hear from 5 customers
Responding to reviews is an important part of any customer service strategy. Hear from five Yelp reviewers on what makes meaningful responses and how they help build customer loyalty.
Entrepreneur magazine Editor in Chief Jason Feifer on his favorite advice from a celebrity and how to flip the script on failure
The thought of failing stops many people in their tracks, but according to Entrepreneur magazine Editor in Chief Jason Feifer, failing is actually the first step toward success.
Insights from the mind of a Yelp reviewer
Reviews are an essential building block of business growth. Learn what inspired a customer at Think Greek to leave a detailed review—plus how you can use review feedback to evolve your business.
A roadmap for small business sustainability: lessons from the #5 restaurant on Yelp’s Top 100
At the #5 spot on Yelp’s Top 100, customer service and sustainability go hand in hand. The small, take-out only restaurant turning excess produce into colorful noodle dishes proves the most successful sustainable initiatives are developed for the community, by the community.
Celebrating 100 episodes of the Behind the Review podcast
In honor of Behind the Review’s 100th podcast episode, we’ve gathered memorable moments, the most popular episodes, a collection of the featured businesses, and much more.
The front porch model: Convert a first-time customer to a regular in 3 steps
Dogpatch Games owner Shannon Newton visualizes the customer journey in three stages: front porch, living room, kitchen. You ease them into the experience and show them what to expect—until they feel like part of the family.