How to do market research with a small business budget
Learn about market research and how it helps new businesses owners understand their customer demographics, sales channels, competitors and industry trends.
Topic: Educational resources
Local business owners juggle many responsibilities, which often leads to plenty of questions—like how to manage taxes or when to purse a second location. Yelp for Business is here to help, offering educational resources on everything from fundraising and hiring to marketing and growth. Find answers and expert advice from entrepreneurs and industry professionals who’ve been down this road before.
78 posts in Educational resources
Educating and engaging with customers: tips from a local farmers market
The owners of Fall Creek Farmers Market in Humble, Texas use Yelp to educate customers on the importance of buying local.
Preparing your small business for the holiday season
Check out these tips to prepare your small business for the holiday season and make sure you’re a part of the seasonal growth.
Business owners share their favorite podcast and book recommendations
Looking for inspiration? Check out these book and podcast recommendations from successful small business owners and Yelp’s internal business experts.
Insuring the future: how insurance helps small businesses navigate climate change and natural disasters
Explore the vulnerabilities of climate-related events and natural disasters, and see how insurance plays an essential role in helping safeguard small businesses against these risks.
5 ways to incorporate accessibility in your business
Achieve an accessibility-forward business mindset with five pieces of advice from Tiffany Fixter, the founder of Brewability.
5 small business advantages in a big brand world
It can be tough for small businesses to stand out in a crowded marketplace, especially when it comes to large, big-budget competitors. Lean into these five unique advantages that only small businesses have.
Bake storytelling into your business: 3 branding ideas from Best Damn Cookies
The team behind gourmet bakery Best Damn Cookies shares how they bake storytelling into their business model—from their menu and decor to their social media.
Key business strategies for building customer trust
From telling your authentic story to sharing positive reviews, there are a number of ways you can create a trustworthy foundation with your customers.
Business insurance 101: 8 policies you should know
Learn about eight commercial insurance policies that small business owners should understand to protect their businesses from unforeseen events.
How to create and grow a customer service mindset in your business
As a small business owner, you are the face of your operation. You set the tone for your team, and you answer to your customer’s expectations. But between...
Automation vs. outsourcing: the differences and when you should employ them
Learn the differences between automation and outsourcing, when it’s best to use them, and the importance of managing them. Winning the game of business...
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