How small retailers can boost sales during the holidays
If you’re a small business owner, December usually brings two things: ample opportunity followed by chaos.
Topic: Marketing
Spreading the word about your business is key to attracting and retaining customers, connecting with your community, and boosting your reputation. Want to find new ways to stand out and grow your customer base? Explore our marketing tips and stories from real business owners to help you make a bigger impact.
168 posts in Marketing
A helpful holiday guide for local businesses
Preparing your local business for the holidays doesn’t have to be stressful. Peek inside for tips on decorating, hiring, marketing, and customizing your Yelp Page to draw in the crowds.
5 lessons from ‘Queer Eye’ host Bobby Berk’s entrepreneurial journey
From working retail to hosting “Queer Eye,” interior designer Bobby Berk shares lessons in authenticity.
The complete checklist for maintaining your Yelp Page
Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.
A master class in branding from the co-founder of Maman
From wedding planning to founding Maman, Elisa Marshall reveals how to find beauty in the mundane—and other tips for telling your brand story.
From Busy Philipps to your business: lessons in entrepreneurship
Busy Philipps shares insights on bouncing back from failure, winning over investors, and responding to critical feedback.
How to win over new customers using reviews
Get the most out of your customer reviews and boost your marketing strategy with these five tips.
How to create a small business logo that stands out
Explore the elements and types of small business logos so you can create one that encapsulates your brand and boosts customer recognition.
A marketing roadmap to turn top customers into brand influencers
Founder of digital marketing agency Dialogue NYC Julianne Fraser shares her secrets for successful influencer marketing campaigns—starting with strong customer relationships.
How to get Yelp reviews without asking
Instead of asking for reviews, inspire customers to review your business organically by using these five strategies.
4 visibility tactics for businesses in low-traffic areas
Nomad Krav Maga owner Shane Langwell shares his creative solutions for spreading the word about his business on the outskirts of Las Vegas.
Yelp’s trends for 2025 and how to incorporate them into your business
Yelp Trend Expert Tara Lewis shares the key trends for 2025—see how you can leverage them to enhance your business offerings and better connect with customers.
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