Turn Yelp searches into online sales

Millions of people visit Yelp every day.

Meet them there with Yelp Shopping Ads and drive them straight to your online store.

What are Yelp
Shopping Ads?

Yelp Shopping Ads put your brand directly in front of people searching for products and services on Yelp and send them straight to your e-commerce site.

Shopping Ads appear in front of consumers while they’re still choosing where to buy. Whether you’re a nationwide retailer or an online-only brand, put your name in front of people before they’ve made up their minds.

Early partners are already seeing results

<div><h4 style="margin-bottom: 10px;">4x increase in ROAS</h4> <p style="margin-top: 0px;">A national department store saw its return on ad spend quadruple</p></div>

4x increase in ROAS

A national department store saw its return on ad spend quadruple

<div><h4 style="margin-bottom: 10px;">3.5x increase in ROAS</h4> <p style="margin-top: 0px;">A fine jewelry brand saw its return more than triple</p></div>

3.5x increase in ROAS

A fine jewelry brand saw its return more than triple

<div><h4 style="margin-bottom: 10px;">10% decrease in cost per conversion</h4> <p style="margin-top: 0px;">A major wireless carrier drove more efficient conversions</p></div>

10% decrease in cost per conversion

A major wireless carrier drove more efficient conversions

<div><h4 style="margin-bottom: 10px;">48% more efficient CPA</h4> <p style="margin-top: 0px;">A tax prep company drove more efficient acquisitions vs. their goal</p></div>

48% more efficient CPA

A tax prep company drove more efficient acquisitions vs. their goal

From search to sale in three steps

Step 1:
Stand out in search

Your shopping ad appears in prominent sponsored sections above and below Yelp search results, with a “Shop online” or “Get started” CTA that drives shoppers to your site. Put your brand in front of people searching nationwide—no geotargeting required.

Step 2:
Showcase your brand

People who want to learn more are taken to your Shopping Business Page: a fully branded destination on Yelp featuring your logo, ratings, and reviews, and a customizable product or service carousel.

Step 3:
Drive to your site

Decide which categories appear on your Shopping Business Page, and in what order, so you control what consumers see first—the first two carousel positions capture 75% of clicks. Every category link goes to a specific page on your e-commerce site, guiding people to the products that matter most.

Built for brands that sell online

Whether you have 500 locations or zero, Shopping Ads are designed
for brands with an online conversion goal.

Omnichannel brands

You have Yelp Pages and physical locations—but you also sell online. Shopping Ads extend your Yelp presence beyond your storefronts and reach people no matter where they’re searching.

Online-only brands (DTC)

No physical locations? No problem. Shopping Ads give direct-to-consumer (DTC) brands a presence in Yelp search for the first time, connecting you with high-intent consumers who are ready to purchase.

Service brands

Not selling a physical product? Shopping Ads also support service-based businesses with a “Get started” CTA designed for online sign-ups, account opens, and service transactions.

Why Yelp?
Because intent matters.

Yelp is one of the most trusted platforms for purchase decisions. People don’t browse Yelp passively—they search with a specific need in mind and a high intent to act. Every search is a high-value moment for your brand.

82% of users hire or buy from a business
they found on Yelp within a week.

Shopping Ads meet consumers at the point they’re actively deciding where to buy.

National reach

Ads are served across the U.S. with no geotargeting required.

Trusted platform

Yelp’s review ecosystem gives your brand built-in credibility.

Measurable outcomes

Online ROAS tracking—like a pixel or Conversions API—enables clear attribution for shopping ad spend.

Ready to turn search demand into revenue?

Yelp Shopping Ads are currently in beta and spots are limited. Reach out to see if your brand qualifies and a Yelp advertising specialist will walk you through the product.

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