Celebrating Women’s History Month: tools, tips, and inspirational stories

To celebrate Women’s History Month, including International Women’s Day on March 8, we’ve collected a hub of resources, tools, and stories about the many trailblazing women entrepreneurs who’ve built community on Yelp and beyond.

From auto shop owners to hair stylists, real estate agents to chefs, more than 540,000 businesses have opted into the women-owned attribute on Yelp since 2019*—and support for women-owned businesses on the platform continues to grow.

A recent Yelp trend report found women entrepreneurs opened more new home services businesses last year than ever before (more than 15,000). From 2023 to 2024, women-owned businesses grew in categories such as lawn services (up 31%), electricians (up 15%), and handyperson services (up 11%).

Hear directly from some of the trailblazing women behind these small businesses, as well as entrepreneurs and experts, with tips and insights on everything from breaking gender barriers to making the most of your online presence.

Explore the hub:

Women-owned attribute
Did you know?
From the Yelp Blog
On-demand video and podcasts
Business resources
Yelp tools

Women-owned attribute

Business owners can add the “women-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support women-owned businesses in their communities.

If you are a women-owned business and want to add the attribute to your Yelp Page and to appear in “women-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:

1. Log in to Yelp for Business (Business Information tab)
2. In the Amenities section, click Add or Edit
3. Select Yes next to “women-owned”
4. Click Save

This attribute is an opt-in only feature, as the decision to identify as women-owned should rest solely with the business.

Did you know?

• You can get a free woman-owned business sticker in the mail by filling out this request form (eligible for businesses with a physical location listed on Yelp). Stickers are sent out on a monthly basis.

• You can add unlimited attributes to your page to help you identify your business, including Black-owned, Asian-owned, Latinx-owned, LGBTQ-owned, veteran-owned, Open to All, and more. Add your choice of attributes by following the same instructions as above.
• This Yelp trend report documents how women entrepreneurs dominated in home services business growth in 2024.
• Yelp’s Community team compiled a list Top 25 hot and new woman-owned restaurants according to Yelp Elites, featuring an array of cuisines from across the country.

From the Yelp Blog

Hear stories collected over the past year from women-owned businesses—from Drybar founder Alli Webb to a pickleball social club that’s changing the game.

Crushing imposter syndrome and finding your niche with Alli Webb

Drybar founder Alli Webb disrupted the beauty industry, taking a risk by opening a business that provided one masterful service. Hear her advice for building a successful small business while prioritizing your mental health.

Read more

On-demand videos and podcasts

Get advice from small business peers and industry experts on growing your business, navigating work-life balance, breaking down gender barriers, and more.

Business resources

Black Girl Ventures
A resource for Black and brown woman-identifying founders that provides access to networking opportunities, capital, and training.

League of United Latin American Citizens: Latina Entrepreneur Academy
A part of LULAC’s Women’s Empowerment (WE) Initiative, this academy is designed to train, motivate, and inspire women, especially those of Hispanic descent.

Luminary 
A global professional education and networking platform created to address the systemic challenges impacting women across all industries and sectors.

Minority Business Development Agency (MDBA)
Part of the U.S. Department of Commerce, the MDBA provides minority-owned businesses with access to capital, contracts, and global markets.

Office of Women’s Business Ownership (OWBO)
Part of the U.S. Small Business Administration (SBA), OWBO helps women entrepreneurs secure business training, counseling, federal contracts, and access to credit and capital.

Yelp tools

Read more about the impactful things you can do on your Yelp Business Page and beyond to communicate with your customers, increase business, and more.