LGBTQ-Owned Business Resource Hub: opportunities, tools, and stories of strength

June is Pride Month, a time for celebration and a reminder of the LGBTQ community’s continued fight for justice and equality.

To support LGBTQ-owned businesses during Pride and year-round, this resource hub features valuable business information, inspirational stories, tools for inclusion in the workplace, and much more.

Explore the hub:

LGBTQ-owned attribute
Did you know?
From the Yelp Blog
On-demand videos
Business resources
Tools for allies
Yelp tools

LGBTQ-owned attribute

Business owners can add the “LGBTQ-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support LGBTQ-owned businesses in their communities. And for the month of June, restaurant, food, and nightlife businesses that have selected this attribute will be highlighted with rainbow map pins on Yelp.

As of May 2025, more than 28,000 businesses have self-identified as LGBTQ-owned on Yelp.*

This attribute is an opt-in only feature, as the decision to identify as LGBTQ-owned should rest solely with the business. 

If you are an LGBTQ-owned business and want to add the attribute to your Yelp Page and to appear in “LGBTQ-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:  

1. Log in to Yelp for Business (Business Information tab)
2. In the Amenities section, click Add or Edit 
3. Select Yes next to “LGBTQ-owned”
4. Click Save

*Yelp Internal Data, May 2025

Did you know?

• You can get a free LGBTQ-owned business sticker in the mail by filling out this request form (eligible for businesses with a physical location listed on Yelp). Stickers are sent out on a monthly basis. 

• To protect businesses who choose to self-identify as LGBTQ-owned, Yelp proactively monitors pages for hate speech against the LGBTQ+ community and will remove any hateful, racist, or harmful content that violates our content guidelines.
• Yelp also has a business attribute that helps users find businesses that offer gender neutral restrooms to patrons. As of May 2025, more than 371,000 businesses have chosen to display this feature.*
• You can add unlimited attributes to your page to help you identify your business, including Open to All, Asian-owned, Latinx-owned, Black-owned, Women-owned, veteran-owned, and more. Add your choice of attributes by following the same instructions as above.
• To celebrate Pride Month, the Community team is hosting events across the country with LGBTQ-owned businesses. Check the Yelp Events Page and the Yelp Elite Calendar regularly for new events in your city.

*Yelp Internal Data, May 2025

From the Yelp Blog

3 lessons in organic growth from one of the first businesses on Yelp

The founder of Tattooed Mom, a beloved community institution and 20-year Yelp veteran, shares how the business has evolved over the years.

Read more

 

On-demand videos

Business resources

Human Rights Campaign (HRC) Foundation 
Non-discrimination policies, benefits, and other practices

Open to All 
Sign the Open to All business pledge 
Business Resource Toolkit
Inclusive Retail Toolkit 

National LGBT Chamber of Commerce (NGLCC)
Certification for LGBTQ-owned small businesses

SF LGBT Center
Small business consulting and New Entrepreneur Training Program (SF only)

Tools for allies

Transgender Law Center | Tools for transgender and gender-nonconforming people to address discrimination

Right To Be | Bystander Intervention and Conflict De-escalation

GLAAD | Media Reference Guide – 11th Edition and Tips for allies of transgender people

Out & Equal | Global toolkit for change: Assessing LGBTQI+ inclusion in your workplace 

Yelp | 4 ways to make your business more LGBTQ inclusive

U.S. Chamber of Commerce | LGBTQ Inclusion Hub for Small Businesses

HRC | Gender Diversity in the Workplace: A transgender & non-binary toolkit for employers

Yelp tools

Read more about the impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.