Articles

In this MMM vs. MTA comparison, explore how marketing mix modeling and multi-touch attribution work, how they differ, and which one to use.

Use this comprehensive guide to opening a restaurant to check off items on your to-do list and bring you ever-closer to your grand opening.

Understand what last-touch attribution is, how it works, where it falls short, and how to replace it with a better attribution system.

Gary Kusin shares tips on leadership, performance, and ROI-driven growth from his career at GameStop, Laura Mercier, and beyond.

Turn waitlist management into an asset that improves business by making sure your system has these features (and learning how to use them).

Get new followers, new subscribers, and new guests through your doors by following these tips for digital marketing for restaurants.

Get ready for patio season with this guide to sprucing up your al fresco dining. We’ll cover decor, weatherproofing, service, menu, & promos.

Here are plenty of creative restaurant menu ideas to get some juices flowing and make your establishment’s food as good as it can be.

Fill up your reservation slots and turn your diners into regulars with this guide packed with delightful Valentine’s Day restaurant ideas.

No need to be daunted by marketing! These 10 restaurant promotion ideas will have your customers filling up your reservations.

Help your establishment shine online with restaurant SEO. From blogs to local search, these small steps make a big difference for business.

This easy-to-follow, step-by-step guide has everything you need to know to understand and increase your restaurant profit margin this year.