5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one*, so it’s important to get it right.
In this replay of a live webinar from January of 2022, Yelp’s Small Business Expert Emily Washcovick covers:
- Best ways to respond to reviews—good and bad
- Real examples and advice from businesses that are excellent at responding to reviews and abiding by HIPAA compliance / patient privacy
- How to leverage reviews in your marketing
- Responding to reviews to drive new and repeat business across all platforms
Learn how to manage your reputation and engage with users on Yelp and other review platforms.
*BrightLocal, 2020
Speakers
Emily Washcovick
Senior Marketing Manager and Small Business Expert at Yelp
As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.
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