Small gestures for big results: 4 ways to create surprise and delight
Photo by Aaron Burden Sometimes the smallest touches have the biggest impact. You don’t need to go over-the-top or spend your entire marketing budget to...
Topic: Behind the Review
Every business wants good reviews, and every customer want a good experiences—but what’s really happening behind the scenes? On the Behind the Review podcast from Yelp and Entrepreneur Media, Host Emily Washcovick talks with business owners and reviewers to uncover the real stories behind every rating. Explore the posts below for insights from the show, and visit Yelp for Business to subscribe.
179 posts in Behind the Review
‘You have to think bigger:’ a checklist for expanding your business
How do you know if you’re ready to expand your business? Two entrepreneurs break down the critical information business owners need to know before opening a second location.
The anatomy of angry customer feedback: how (and why) to respond
Editor in Chief of Entrepreneur Magazine Jason Feifer answers a crucial question: Is it possible to retain an angry customer?
The 3 stages of a creating a comfortable customer journey
Whether trying a new fitness class or hiring an electrician for the first time, customers can be intimidated by new experiences. As small business owners, you...
4 ways to personalize the customer experience
For Boite de Fleurs founder Tina Youkhana, thinking out of the box as a small business owner led her to the inside of a box. Seeing a need for more florist...
How a 30-year, fine-dining veteran keeps the customer experience fresh
Chef Jason Helfer founded Peasant Village with his father on the principles of creativity and great customer service. After thirty years in business, Jason continues to innovate upon his family legacy with techniques that make the residents of San Angelo feel like VIPs.
Luminary’s CEO shares 5 tips to propel your small business career
Photo from Luminary Former finance executive Cate Luzio launched Luminary, a professional education and networking platform, as a self-funded venture in 2018...
3 tips for building a passionate team and community base
San Angelo is a small town in West Texas, hours from the flashier cities in the Lone Star State, but it’s filled with 5-star businesses that help put the...
Choosing the right technology for your small business: 5 tips
Get five tips on finding new tech for your small business, from shopping around to finding the best business partner.
‘The Cheers of Beers’: how a brewery owner fosters togetherness on his team
SoCo Taphouse owner Brandon Gardner shares three tips for building a team that feels as familiar as the cast of your favorite sitcom.
Tips from a top marketer: what to focus on when responding to reviews
Businesses come in many shapes and sizes, but they all have one thing in common: the need to manage customer relationships. Damian Rollison, director of market insights at data-driven marketing platform SOCi, shares what to focus on and what to forget when it comes to review response management.
How one small business cultivates a client base from referrals
Kristin Near, owner of Botanica Skin and Brow Studio, shares the steps she takes to inspire customers to refer her business.
Ready to get started? It’s free, easy, and only takes a few minutes.
