Blending your business and brand with your personal identity
The owners of Skull & Cakebones, a bakery and market outside Austin, Texas, have built a brand around being authentically themselves. Sascha Biesi and...
Topic: Behind the Review
Every business wants good reviews, and every customer want a good experiences—but what’s really happening behind the scenes? On the Behind the Review podcast from Yelp and Entrepreneur Media, Host Emily Washcovick talks with business owners and reviewers to uncover the real stories behind every rating. Explore the posts below for insights from the show, and visit Yelp for Business to subscribe.
172 posts in Behind the Review
Turning a one-time sale into a lifelong customer relationship
When you buy an engagement or wedding ring at Robbins Brothers, you get more than a piece of jewelry: You get a partner for life. The sales associates might...
How to create a social media calendar for your small business
In a small business, the task of posting on social media typically falls to the owner. It can be fun at first, and you might have some professional shots of...
3 lessons for success in opening a second storefront
Keith Zeiler, owner of Paws on Chicon, has one goal: to make every dog's life better. See how he opened a second location to better achieve that goal.
3 tips on hiring, marketing, and making history from a Texas brewpub
San Angelo is a small town in West Texas, hours from the flashier cities in the Lone Star State, but it’s filled with 5-star businesses that help put the...
A behind-the-scenes look at the Yelp community team
Yelp community managers (CMs) and members of the Yelp Elite Squad work together across the United States to bring attention to the best small businesses in...
3 tips for putting comfort into the customer experience
Photo from Nola Bliss Massage When a customer is booking a massage, the last thing they want is a stressful experience. But the truth is that even just booking...
How to boost your business’ social media with video
Thousands of potential customers browse Instagram Reels, Tiktok, and other video platforms every day—eager to catch a behind-the-scenes glimpse from a...
4 customer service tips to surpass expectations
It’s always easier to keep a customer than to create a new one—but what are the distinct steps to retaining a regular? For Cakebread Cellars, a family-run...
The 360 customer experience starts at the hiring process
Anyone who’s worked in or owned a restaurant knows it can be a demanding profession. Oftentimes, what keeps us engaged and happy to serve are the people...
Prioritizing mental health to boost your business: advice from business owners
Photo by Emma Simpson Balancing the demands of your business with your own mental health needs is no easy feat. Expectations are high, and giving into “grind...
“Build the plane as it’s taking off”: tips on partnership, pivots, and working through fear
At The Juicy Leaf, a colorful Los Angeles plant shop, Felix Navarro and Felipe Abrahão curate their space carefully—down to every last succulent, incense...
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