Topic: Marketing

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Owner Kim Malek shares how West Coast ice cream hub Salt & Straw perfected the formula for local flavor across 25 locations and five states.

Learn how to get the best return on investment from your marketing efforts with this guide to online marketing and advertising for small businesses.

Discover the benefits of online advertising and different channels to launch your next campaign and reach more customers.

Learn how to use paid advertising sites, and discover free and low-cost alternatives for reaching new customers.

Learn how to get the word out about your business and how word-of-mouth can be an affordable way to boost your brand.

Leads are a crucial part of the sales funnel, and a steady stream of them can help ensure profitability. Learn what leads are and how to attract them to your business.

Learn how to do publicity for a small business on any budget and discover 11 creative ideas to boost your brand visibility.

Reaching your target audience doesn't have to break your budget. Learn how and where to post free ads online. Customers are just a click away.

Discover 50 common advertising terms to master advertising jargon and create engaging ad campaigns.

Learn about the best options for cheap advertising online, including free DIY marketing strategies you can use now.

Discover out-of-the-box ideas for marketing your business with real-world examples of brands that found genius ways to bring those strategies to life.