Topic: Marketing

Your business’s online reputation can boost or impact sales. Actively manage it by monitoring media, addressing any issues, and building positive content.

Damian Rollison, director of market insights at data-driven marketing platform SOCi, shares what to focus on and what to forget when it comes to review response management.

Photo by Battlecreek Coffee Roasters When done right, promotional swag can be one of the most effective ways to build brand recognition and loyalty among...

Your online presence is a reflection of the work you do with customers every day. A review response strategy can help you respond to feedback—both positive and negative—and turn them into a business advantage. 

Learn about self-service advertising and how it can be an effective and affordable option for your online marketing plans.

A single review can tell you if a customer is happy or frustrated, but analyzing all your reviews can lead to insights that can help you generate more business—and in turn, more revenue.

Josh White, owner of dog grooming business Dogue Spa, shares three tips for igniting excitement and getting creative in your own business.

Determine which types of pricing strategies will work best for your business goals, and learn 12 strategies other small business owners use.

Nearly 30 years in business has taught this NYC florist how to not only keep customers coming back but also how to turn them into word-of-mouth champions.

Use these four lead generation strategies to get contact information for customers most likely to buy from you, then follow up to make the sale.

Yelp's Small Business Expert Emily Washcovick busts some of the most common myths she hears from business owners about online reviews.

Lara Betthauser, social media manager for Yelp and Yelp for Business, shares some tips and tricks for scheduling social media content.