Articles by Holly
Preparing your small business for the holiday season
Check out these tips to prepare your small business for the holiday season and make sure you’re a part of the seasonal growth.
3 steps to getting media coverage for your business
PR expert Christina Nicholson explains how being featured by trusted outlets boosts your credibility, reputation, and revenue—even if you’re not Andy Warhol-famous.
A review strategy to help improve your business
Learn how to use negative online reviews as a tool for business growth with expert Jeff Toister’s system for analyzing feedback and elevating customer service.
What’s in a 1-star review?
Photo by Wyron A. Since the dawn of civilization, people have loved to complain by leaving critical reviews. The oldest known form of...
Lessons on using the prospect of failure to succeed from Seth Godin
The saying “Winners never quit and quitters never win” from Vince Lombardi is famous for inspiring determination and persistence. But according to...
How to become an eco-friendly business
There are a number of ways that people can reduce their individual waste contributions, and those efforts are now being adopted by businesses and corporations as well. Check out this list of easy and aspirational ways to make your business more sustainable.
3 steps for managing your online reputation
Taking control of your business’s online reputation with authentic communication and regular updates builds trust in today’s community-driven review landscape.
Lessons from a Michelin-rated restaurant’s transformation to casual takeout
Learn how Seattle’s iconic Canlis restaurant adapted to COVID-19 by turning upscale dining into creative takeout solutions that kept business thriving.
The best ways to build customer trust
Learn why customer trust goes beyond transactions—and how investing in your customers’ success leads to repeat business and word-of-mouth growth.