Articles by Holly

Preparing your small business for the holiday season
Check out these tips to prepare your small business for the holiday season and make sure you’re a part of the seasonal growth.

3 steps to getting media coverage for your business
Photo by Sam McGhee Andy Warhol is famous for having (possibly) said, “In the future, everyone will be world-famous for 15 minutes.” You may never reach...

A review strategy to help improve your business
Photo by Sam Lion Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” The question then is, how do you make those...

What’s in a 1-star review?
Photo by Wyron A. Since the dawn of civilization, people have loved to complain by leaving critical reviews. The oldest known form of...

Lessons on using the prospect of failure to succeed from Seth Godin
The saying “Winners never quit and quitters never win” from Vince Lombardi is famous for inspiring determination and persistence. But according to...

How to become an eco-friendly business
There are a number of ways that people can reduce their individual waste contributions, and those efforts are now being adopted by businesses and corporations as well. Check out this list of easy and aspirational ways to make your business more sustainable.

3 steps for managing your online reputation
To find a great electrician or the next great takeout restaurant, people used to phone friends and colleagues and ask for recommendations. That’s changed...

Lessons from a Michelin-rated restaurant’s transformation to casual takeout
When the COVID-19 pandemic hit, the conventional wisdom in the restaurant business was to save cash, cut overhead, and “If you’re fine dining...

The best ways to build customer trust
Trust is critical to a good relationship with your customers. After all, they’re handing over their hard-earned money to you and your business, and they...