Articles

Business advertising and marketing are both important, but they're not the same. Learn how they differ, what they do, and which is right for you.

Discover top holiday advertising strategies to boost in-store traffic and online sales. Get essential tips for a successful holiday season.

Learn how to increase sales with online marketing strategies designed specifically for local and small businesses.

Businesses with multiple locations have two main options for effectively managing their Yelp Pages. Learn how they compare.

Discover web marketing techniques to promote your business online, from email marketing to search engine optimization.

Discover our interactive industry insights tool designed to elevate your advertising game. Stay ahead in the ever-evolving landscape of paid advertising for regional and national brands. Essential for marketers aiming to excel.

Learn how to leverage Yelp Audiences to better target consumers and build successful marketing campaigns.

When you want to increase your revenue or expand your customer base, try these tips on how to grow a small business into a larger—and more profitable—one.

Effective advertising is a key factor in the success of businesses of all types and sizes. By understanding and incorporating trends data, businesses can optimize their advertising investments even more. 

These 6 law firm advertising ideas can help your legal practice generate leads and get new clients, from PPC ads to SEO.

Learn how businesses in three different industries used Yelp to meet their goals of connecting with the right consumers at the right time.

Whether you're a first-time realtor or a seasoned agent, you can learn how to get real estate leads and grow your business with these top tips.