Topic: Branding

Explore the elements and types of small business logos so you can create one that encapsulates your brand and boosts customer recognition.

Influencer marketing for your small business isn’t out of reach. Discover the benefits of this marketing strategy and how to get started.

Follow these best practices for lead generation ads to attract the attention of new leads that you can nurture into paying customers.

With high CTRs and solid ROI, retargeting ads are essential to any digital marketing strategy. Learn what they are and how they can work for your business.

Need a budget-friendly way to promote your products and services to potential customers? Try these free online advertising ideas for local businesses.

Discover the top benefits of social media for small businesses, and follow the step-by-step guide to get started and customize your strategy.

The hosts of the Marketing Happy Hour podcast share insights on social media strategy, influencer marketing, reviews, and more.

This guide to online advertising for small businesses covers all you need to know how advertising works, the types available and best practice.

Follow these eight steps to master content marketing for small businesses and stand out from the competition.

Powerful customer retention strategies can benefit almost every business. Learn the best tips and tactics to keep your customers engaged, happy, and loyal.

Learn how digital media advertising works, the different forms it can take, and the benefits it offers businesses of all sizes.

Three Yelp community managers share tips for making meaningful connections with customers who care.