Topic: Brands

From one location in Maryland to 380 across 28 states, CAVA’s growth is rooted in a Mediterranean ‘spirit of generosity.’

16 Handles CEO Neil Hershman shares how he scaled the New York-based frozen yogurt chain to an international brand and grew its franchise program from 30 to 150+ locations.

Businesses with multiple locations have two main options for effectively managing their Yelp Pages. Learn how they compare.

Discover three reasons why businesses trust Yelp to help them extend their reach, grow their customer bases, and build reputations that last.

Learn about the various types of single-touch and multi-touch attribution modeling and what to consider when deciding which one to use.

In this MMM vs. MTA comparison, explore how marketing mix modeling and multi-touch attribution work, how they differ, and which one to use.

Understand what last-touch attribution is, how it works, where it falls short, and how to replace it with a better attribution system.

Gary Kusin shares tips on leadership, performance, and ROI-driven growth from his career at GameStop, Laura Mercier, and beyond.

Learn how to perform a brand lift study to discover how your brand is being perceived and how well your marketing efforts are resonating.

By learning how to measure brand awareness, you can build up your brand identity in ways that will resonate most with your target audience.

Discover which CPG marketing strategies you should be using to boost your brand—from micro-segmentation and personalization to content and ads.

Discover why an omnichannel marketing strategy is essential and five ways to integrate different channels to drive engagement and conversions.