3 tips for making your business feel like home
The combination garden-and-coffee shop Maypop’s thoughtful design choices have helped turn customers into influencers for the brand.
Topic: Community building
Local businesses are the backbones of their community. Meet business owners who are motivated to meet their neighbor’s needs, create safe spaces for people to gather, and build strong connections with their customers to make a positive impact.
83 posts in Community building
6 out-of-the-box marketing campaigns by local businesses
Small businesses are using innovative marketing tactics to drive engagement in their communities, all while working with shoestring budgets.
5 steps to creating influencer marketing campaigns for your small business
Influencer marketing for your small business isn’t out of reach. Discover the benefits of this marketing strategy and how to get started.
R House to ‘our house’: how a Miami restaurant found its niche as a drag destination
The founders of R House, a Miami favorite for drag brunch, explain how they tapped into their community to become a celebrated local staple.
Yelp’s 20th anniversary hub for businesses
Inspirational stories, tips, and more to celebrate the 80+ million businesses that have launched on the platform since Yelp’s founding in 2004.
9 free online advertising ideas for your business
Need a budget-friendly way to promote your products and services to potential customers? Try these free online advertising ideas for local businesses.
An essential guide to social media for small business
Discover the top benefits of social media for small businesses, and follow the step-by-step guide to get started and customize your strategy.
Passion, culture, and community: how Dalone Skateboards is building a legacy
Watch the inspiring journey of Jerome Damon, founder of Dalone Skateboards, as he transforms his passion for skateboarding into a thriving business, integrating his Navajo heritage, culture, and community into every board.
3 lessons in organic growth from one of the first businesses on Yelp
The founder of Tattooed Mom, a beloved community institution and 20-year Yelp veteran, shares how the business has evolved over the years.
9 tips for effective small business networking
Discover small business networking resources to expand your network and gain top networking tips to build connections and drive success.
Customer retention strategies to win repeat business
Powerful customer retention strategies can benefit almost every business. Learn the best tips and tactics to keep your customers engaged, happy, and loyal.
9 AI tools to get your small business digital ready
Discover how to get your small business digital ready with AI tools anyone can use. No machine learning required.
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