Seeds of wisdom from a New York florist on building lasting relationships
Nearly 30 years in business has taught this NYC florist how to not only keep customers coming back but also how to turn them into word-of-mouth champions.
48 posts in Retail
Nearly 30 years in business has taught this NYC florist how to not only keep customers coming back but also how to turn them into word-of-mouth champions.
Charlotte Schmidt shares four strategies that encourage Robbins Brothers customers to say “yes” to a lifelong relationship.
For small business owners, the pandemic forced an enormous amount of change and strategic adaptation. Some changes were temporary, while others have proven...
Pearl River Mart was the first-ever Chinese American department store when it opened in 1971. Five decades later, President Joanne Kwong is nurturing its mission of cultural exchange for a new generation.
At The Juicy Leaf, a colorful Los Angeles plant shop, Felix Navarro and Felipe Abrahão curate their space carefully—down to every last succulent, incense...
Discover how Brendan Madigan and Alpenglow Sports in Tahoe City, CA, foster a welcoming community for adventurers of all levels—blazing new trails in skiing, customer service, and mountain culture while making every visitor feel at home.
Self-described “plant daddies” Anthony Diaz and Kevin Alcaraz dive deep into lessons from opening Plantiitas, a brick-and-mortar shop where they share a love of plants and their mental health benefits with the Long Beach community.
Good business branding leaves customers with a positive, familiar feeling. Read more on how to generate camaraderie, what it means to put your customers first, and why being nice is crucial to branding.
Ashe Brown—owner of an apothecary that offers support for people navigating everything from menstrual health to white fragility—discusses finding and creating community as a serial entrepreneur.
Owner María Blum-Sullivan created an inclusive, welcoming space with her plant paradise. Hear her hopes for the business—from supporting local entrepreneurs to raising awareness for climate change.
Learn how Viviana Langhoff successfully expanded Adornment & Theory by building connections, researching commercial spaces, and balancing ambition with practical business planning.
For Akron Honey founder Brent Wesley, running a successful urban honey business is about building a community and making a change in his Akron, Ohio neighborhood, one vacant lot at a time.