Articles by Yelp
14 effective recruitment and retention strategies
Discover top recruitment and retention strategies to help your business retain valuable employees and better serve your customers.
How much does an ad cost online for small businesses?
How much does an ad cost? Explore the costs of different ad types and advertising platforms that can help you reach your target audience.
How to create the best business ads
Learn about the best business ads for small businesses and what type of ads are most effective for reaching more customers.
B2B lead generation ideas for small businesses
Learn about effective B2B lead generation strategies and how to nurture B2B leads to grow your sales pipeline.
10 benefits of online advertising to attract customers
Discover the benefits of online advertising and different channels to launch your next campaign and reach more customers.
12 paid advertising sites to promote your brand
Learn how to use paid advertising sites, and discover free and low-cost alternatives for reaching new customers.
How to do publicity for a small business on a budget
Learn how to do publicity for a small business on any budget and discover 11 creative ideas to boost your brand visibility.
Cheap online advertising ideas for small businesses
Learn about the best options for cheap advertising online, including free DIY marketing strategies you can use now.
Announcing winners of the first-ever Yelp Advertising Partner Awards
The Yelp Advertising Partner Program is proud to announce the winners of our inaugural Yelp Advertising Partner Awards (YAPAs).
Online marketing for small businesses: how to increase sales
Learn how to increase sales with online marketing strategies designed specifically for local and small businesses.
Web marketing: how to make it work for your small business
Discover web marketing techniques to promote your business online, from email marketing to search engine optimization.
6 law firm advertising ideas to generate leads and get new clients
These 6 law firm advertising ideas can help your legal practice generate leads and get new clients, from PPC ads to SEO.