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Using Reviews to Unlock Your Competitive Advantage

Positive or negative, all reviews present an opportunity for your business. Some reviews tell you where to improve, while some provide insights into how you’re winning and retaining your most loyal customers.
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9 Steps to Grow Your Business Successfully

Growing your business can be challenging, confusing, and risky—but it’s also one of the most rewarding parts. As you consider expansion, there are a few key fundamentals that can be applied to any business type.
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Success on Yelp: Free and Paid Tools

In this session, discover how Yelp’s new tools and features can help you communicate your most important business information to current and potential customers.
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Creating the killer business pitch

Creating the “Killer” Business Pitch

Knowing how to prospect, pitch, and sell yourself (and your services) in a way that genuinely resonates with your potential clients can take your business to the next level.
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How to Make More Money From the Leads You Already Have

As a service provider, knowing how to turn leads into deals and prospects into paying customers is key to elevating your business. In this webinar, home services industry expert Madeleine MacRae shares how you can serve more customers, make more sales, and earn more money from leads you already have.
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Using Photos to Drive Sales

Photos help tell the story of your small business. They paint a picture, invoke emotion, and can even be the difference between a consumer scrolling past your page or becoming a loyal client.
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Free and Paid Yelp Tools for Your Beauty Business

In this webinar recording for hair salons, barbers, spas, nail salons, tanning salons, tattoo parlors, and other businesses in the beauty industry, you’ll learn how to use your free Yelp Page to reach potential clients who are searching for services like yours.
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Creating equitable access to capital

Creating Equitable Access to Capital

A conversation with executives from Truist Foundation, CornerSquare Capital, and Combs Enterprises on how race can impact financial literacy and access to funding.
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In Conversation With Pinky Cole

In Conversation With Pinky Cole

Founder of Slutty Vegan, an Atlanta-based, plant-based fast food restaurant, Pinky Cole started her journey as a Harlem restaurateur and branched into growing a multi-location business. In this session, learn how she found her passion and is empowering others to pursue their dreams.
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Think Big Act Local

Think Big, Act Local

Hear about how franchisee owners and decision makers remain authentic to their local communities while balancing the demands of a national brand, joined by a Yelp Elite who shares what she looks for in a local business.
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Pitch Please: Creating a pitch that slays

Pitch Please: Creating a Pitch That Pays

Learn the speaking industry’s best-kept secrets and fool-proof techniques. Unpack the killer toolbox that turns cold prospects into hot leads and sales. Discover how to showcase your expertise, speak up for yourself, and stand out from your competitors.
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In conversation with Nicole Gibbons

In Conversation With Nicole Gibbons

CEO of online paint store Clare, Nicole Gibbons speaks on how her experiences as a woman of color have impacted how she builds her business and what small business owners can learn from her mistakes.
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In conversation with Rebecca Minkoff

In Conversation With Rebecca Minkoff

For over 15 years, Rebecca Minkoff has made luxury fashion accessible with her edgy and feminine designs. In this recording, Yelp Trend Expert Tara Lewis and Rebecca talk all things career and entrepreneurship.
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Racial and gender inequality in the business world

Racial and Gender Inequality in the Business World

Hear how Black business owners can navigate the increased attention and support for the Black community. The speakers from this session also share actionable takeaways for small business owners who may not have access to the resources of larger companies.
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Branding 101: How to market your business

Branding 101: How to Market Your Business

Get first-hand insights from industry leaders on how to incorporate marketing, social media, and PR when building a brand.
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In conversation with Sarah Larson Levey

From Building a Practice to Building a Movement

Yoga mogul Sarah Larson Levey, co-founder and CEO of Y7 Studio, speaks about how building her own practice helped her break through and set herself apart in the fitness industry.
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The Conscious Consumer

The Conscious Consumer: Engaging with Values-Driven Customers

Consumers care about the values of the businesses they spend their money with. This panel discussion explores how business owners can find meaningful ways to interact and engage with these values-driven consumers.
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In Conversation With the Cast of HBO Max’s Sweet Life: Los Angeles

In Conversation With the Cast of HBO Max’s Sweet Life: Los Angeles

Hear from the cast of HBO Max’s hit show Sweet Life: Los Angeles as they discuss how they’ve built their careers as tastemakers and entrepreneurs in South Los Angeles.
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Standing out as a Black woman (Yelp's Black in Business Summit)

Standing Out as a Black Woman in Business

Data shows Black women are promoted more slowly than other groups of employees and are significantly underrepresented in senior leadership. Hear from Black business builders on their experiences, challenges, and how they’ve created a seat at the table.
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Crafting an Effective Business Plan

Crafting an Effective Business Plan

Cate Luzio breaks down the top three essentials when crafting a powerful business plan that will help entrepreneurs achieve their short and long term goals.
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How to motivate, direct, and manage your team

How to Motivate, Direct, and Manage Your Team

Managing a team can be tricky, daunting, and confusing, but it can also be one of the most critical aspects of a strong business. So how do you become an impactful manager? Industry expert Madeleine MacRae shares actionable management tips to sharpen key management skills.
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